We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Gabrielle Pumpian Chief Development Officer at Cheer Home Care; 3-time home care marketer
Marissa Snook President/CEO of corecubed care marketing
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Erica Horner Home care sales consultant & project manager at corecubed
Erica Horner Home care sales consultant & project manager at corecubed
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
There's a simple, unequivocal answer: home care agencies are legally required to classify and pay their employees as W-2 employees, not 1099 contractors. This law has been in effect for several years and makes no exceptions.
It's useful to draw the distinction between home care agencies and home care registries.
An agency employs caregivers and has an admin staff that is responsible for scheduling the caregivers and coordinating with clients. A registry essentially offers access to a list of caregivers, who act autonomously to set their own schedules with clients.
These are separate business models with many differences, but the easiest litmus test is whether caregivers set their own schedules with no help/direction/intervention from you, or whether you're creating their schedules.
A registry exists simply to provide a list of caregivers that potential clients can contact; their involvement ends there.
If you have a competitor down the street who is paying/classifying their caregivers as 1099 contractors, they're either breaking the law or they're actually a registry. There is no other option.