Home Care U Cover

A free education series for home care owners—because nobody went to school to learn how to run a home care agency.

Sign up for the class on Zoom

Listen

Hosted by Miriam Allred

Episodes

Cover image for UPCOMING: The Keys to Operational Success from a Leading Franchise (Pt. 2 Dustin Distefano)

UPCOMING: The Keys to Operational Success from a Leading Franchise (Pt. 2 Dustin Distefano)

In part two with A Place at Home's co-founder, Dustin Distefano, we uncover the secrets to operational success in the home care From tactical strategies in finance, sales, recruitment, and care to coaching franchisees through plateaus, Dustin shares invaluable insights for long-term business growth. Tune in to learn how they’re setting up for success over the next decade and the challenges they've conquered along the way.

Cover image for The Story of Building A Place at Home Franchise (Pt. 1 Jerod Evanich)

The Story of Building A Place at Home Franchise (Pt. 1 Jerod Evanich)

In this episode, I sit down with the co-founder of A Place at Home to explore their journey from starting the business to building a national franchise. We dive into the key strategies that led to their success, the challenges they've faced, and their mission to embrace diversity. Plus, get a glimpse into what they’re focused on today and their exciting vision for the future of home care.

Cover image for Navigating Q4: Year-End Planning for Your Home Care Business (Steve Weiss Pt. 1)

Navigating Q4: Year-End Planning for Your Home Care Business (Steve Weiss Pt. 1)

It's Q4 and everyone should be thinking about year-end planning. Steve Weiss, CEO of Home Care Evolution, and industry recognized thought leader and sales expert is here to share what a successful year-end business plan should look like. We'll also talk about the upcoming election, policies and trends that will impact home care, and how to future-proof your business during these turbulent times.

Cover image for Lessons From a Multi-Million Dollar Home Care Marketer Turned Owner

Lessons From a Multi-Million Dollar Home Care Marketer Turned Owner

In a highly saturated market, the coffee and donut method doesn’t stand a chance. Wayne Morgan, Owner of Amada Central NJ is here to share how he sold millions year over year as a home care marketer, leading him to start a home care business of his own.

Cover image for Why You Might Consider a Virtual Assistant for Your Next Office Hire

Why You Might Consider a Virtual Assistant for Your Next Office Hire

Virtual assistants are transforming some home care businesses, from recruitment to on-call support. Regina Asuncion, CEO of a leading virtual assistant firm, shares the honest truth about the pros, cons, and everything in between when it comes to outsourcing critical home care tasks. Whether you're curious about the cost-effectiveness or the challenges involved, this episode will give you a clear picture of whether or not you should consider virtual assistants for your home care operation.

Cover image for $20M in 20 Years—Strategies from a Successful Home Care Franchise Owner

$20M in 20 Years—Strategies from a Successful Home Care Franchise Owner

Lou Romano, Owner of HomeWell Care Services of New Jersey is here to talk about his two decades of growth, challenges, and success. We dive into the challenges he faced, key strategies for scaling, and the importance of building strong and dedicated team. We also cover financial tactics, managing burnout, and adapting to industry changes. This session offers valuable insights for anyone in the home care industry.

Cover image for A Framework for Landing High Value VIP Private Pay Clients (Justin Currie Pt. 1)

A Framework for Landing High Value VIP Private Pay Clients (Justin Currie Pt. 1)

Looking to attract more high dollar VIP private pay clients? Justin Currie, Founder of WellSprings Home Care and Founder of Masters of Home Care is here to unpack key attributes, effective referral sources, and compelling messaging to attract VIP private pay clients. He’ll also share how to handle high pricing objections—come learn from a private pay expert.

Cover image for The Most Dangerous Threat to Home Care Owners: Burnout (Jessica Nobles Pt. 2)

The Most Dangerous Threat to Home Care Owners: Burnout (Jessica Nobles Pt. 2)

You may be asking yourself, how much stress in home care is normal vs. unhealthy? Some days are harder than others, and some weeks seem to drag on, and sometimes you're on the verge of a total meltdown. Jessica Nobles returns to talk about the very real case of burnout that all owners face at some point during their journey—and she's hear to provide relief and solutions.

Cover image for How to Structure Service Hours to Increase Margins (Jessica Nobles Pt. 1)

How to Structure Service Hours to Increase Margins (Jessica Nobles Pt. 1)

Home care scheduling often gets compared to jigsaw puzzles or a chess match or sometimes pure chaos. Juggling shifts, managing evolving clients needs, balancing caregiver availability…it’s an ongoing struggle for nearly every agency. Jessica Nobles, Founder of Home Care Ops is here to help you bring order to the chaos by teaching her method: structured scheduling.

Cover image for Four Proven Strategies to Breakaway from Your Home Care Competition (Aaron Marcum Pt. 2)

Four Proven Strategies to Breakaway from Your Home Care Competition (Aaron Marcum Pt. 2)

Home care competition is heating up nationwide because we all know… the demand is skyrocketing. Aaron Marcum returns to talk about four proven strategies to separate yourself from the rest. We’ll dive into attracting and retaining talent, optimizing internal systems and processes, integrating technology, and gaining business control while also delegating to your team.

Cover image for How to 10x Your Growth Mindset as a Home Care Owner (Aaron Marcum Pt. 1)

How to 10x Your Growth Mindset as a Home Care Owner (Aaron Marcum Pt. 1)

He operated an agency for 7 years, it sold and became publicly traded. He founded Home Care Pulse, it resulted in a 10x exit. He recently guided an independent home care business to 4x their revenue in less than 24 months. You could say he knows what he’s doing—Aaron Marcum joins Home Care U to talk about how your home care business will never grow beyond your thinking and why that matters.

Cover image for How to Refresh Your Home Care Brand to Drive New Business (Adam Corcoran Pt. 2)

How to Refresh Your Home Care Brand to Drive New Business (Adam Corcoran Pt. 2)

Is your home care brand getting lost amongst your competition? Is your branding material attracting new clients and caregivers? These are the types of questions you should be asking yourself—but also, Adam Corcoran, branding expert is here to help you answer. Listen to learn things like what branding material actually matters to when to consider rebranding your home care agency.

Cover image for The Benefits of LTC Clients and How to Scale LTC Revenue (Adam Corcoran Pt. 1)

The Benefits of LTC Clients and How to Scale LTC Revenue (Adam Corcoran Pt. 1)

Many home care businesses only have a small portion of revenue from Long Term Care Insurance. Adam Corcoran, former Director of Business Development at Golden Care and CEO of Elevation Marketing is here to talk about how he became an expert in LTC and how it resulted in over $1M in LTC claims per year for the business.

...