A free education series for home care owners—because nobody went to school to learn how to run a home care agency.
Cypress Home Care has received the Arizona Healthcare Cost Containment System (AHCCCS) American Rescue Plan (ARP) program award, in partnership with Nevvon and PocketRN. Bob Roth and CEO of Nevvon, James Cohen are here to share how they plan to expand care and drive innovation for Medicaid clients.
The world is changing at an accelerated pace, technology is playing a significant role in this change, but it is the demographic shift that is going to have the biggest impact on our country and on humanity. Bob Roth, Co-Founder and Managing Partner of Cypress Home Care is here to discuss how we prepare to care for this growing aging demographic today and into the future.
The needs of our aging population are complex, personal, and often go beyond the standard ADLs. Norwood Seniors Network runs several specialty programs in parallel with their home care services. Laura’s here to explain how to create a specialty program and the value it drives for the clients and the business.
Not too many senior care companies can say they’ve been around for 120 years. Laura Shaw-deBruin, Executive Director of Norwood Seniors Network will share the inspiration, hurdles, and strategic decisions behind the brand that’s been serving greater Chicago for over a century.
How do you know if you're using the right KPIs? Jensen Jones, CEO of the Home Care CEO Forum, regularly gathers with home care owners in the top 10% of the industry—he's here to share his deep research on metrics and how to pick the right KPIs for your business.
Kunu Kaushal returns to break down a handful of seemingly small decisions that he’s made, that have actually had a huge impact on his business—be prepared for some surprises.
Ever wanted to hear a few vulnerable mistakes made by a wildly successful leader in home care? Well, here’s your chance. Kunu Kaushal, Founder and CEO of Senior Solutions in Tennessee, will share some distinct mistakes he’s made along the way and what he’d do differently if he could go back.
The healthcare sector just got hit with a cyberattack that could be the most significant in its history. Joseph Dworcan, VP of Product Strategy at Paradigm Senior Services joins us to discuss what happened, who's impacted, and how providers can better safeguard their data.
Top performers are intentional about how they think about and run their business. Matt Ericksen is back to share a specific list of tactics that he’s observed while visiting top franchisees around the country.
Sometimes it’s better to learn from the mistakes and failures of others. Another owners’ misstep could be an avoided pitfall for you. Matt Ericksen, Director of Sales & Operations at Griswold, is here to share uncomfortable truths and stories about franchisees falling behind.
You're almost certainly not taking full advantage of the local opportunities for referral marketing and recruitment within a few miles of your office. Julio Briones, CEO of Briones Home Care Consulting, is here to talk about why—and how to fix that. Click the blue button on the left to register for the live Q+A.
A pitfall of the entrepreneurial mindset is the tendency to just do stuff and see if your business grows as a result. What could possibly go wrong? We're bringing back one of our most popular guests, Julio Briones, to talk about creating a strategic plan for consistent, predictable growth.
For agencies trying to enter new markets or unlock new growth potential, acquisition is increasingly being recognized as a lever to do so. In this episode, John Bennett of Sunny Days In-Home Care will cover his experiences growing through acquisition and help you understand whether this strategy could make sense for you.
Within a few years, John Bennett went from high school football coach to CEO of one of the country's fastest-growing home care companies. What can other owners learn from his journey? Let's find out.
Whether it's on the horizon or a vague future hope in the moments when you have time to step back and take a breath, you probably intend to sell your agency at some point. In this class, we're teaming up with a private equity advisor specializing in home care transactions to go through all the questions that will help you make educated decisions to work toward this goal.
Over the last several years, private equity firms have started buying up home care agencies across the country. How does this impact the people in an agency, how do you maintain a good working relationship with the new owners, and how can agencies ensure that clients and caregivers remain the priority?
More and more agencies are adding care management. How does it work, how does it fit into your overall strategy, and how can you decide whether or not to pursue it? Catherine Vergara, president of Texas-based CareFor, is here to tell all.
Becky Reel's agency earned the highest client and caregiver satisfaction scores of any home care agency in North America while growing as rapidly as 300% YoY—all while she was raising two young kids with her husband. In part 1 we learned her story; in part 2, we dig into the processes and strategy she used to make it all happen.
Becky Reel's agency earned the highest client and caregiver satisfaction scores of any home care agency in North America while growing as rapidly as 300% YoY—all while she was raising two young kids with her husband and dealing with a slew of health challenges. How'd she do it? We're going to find out.
Why are some of Cheer Home Care's caregivers required to have bachelors degrees? Where is Cheer finding these caregivers? And how does the pricing system they've invented impact the idea of caregiving as a true career? These are all questions we're excited to dig into in this episode.
Referral sources are the foundation of most large agencies' revenue. But as any experienced marketer will tell you, establishing these relationships has gotten more and more competitive. Here's how 3x home care marketer Gabrielle Pumpian is handling the challenge.
Having run a successful agency for ten years and serving as the president of Arizona's chapter of the Home Care Association of America, Krystal Wilkinson's passion is developing leadership talent. Join us as she sounds off on this very challenging aspect of home care agency management.
Miriam Allred has spent five years interviewing hundreds of home care's top leaders. In 60 minutes, here's what she's learned from them—and what she says they're all doing similarly.
Rated the top local business in the state of Michigan, Enriched Life Home Care enjoys every agency's dream: their referral partners come to them. How did they do it? We're here to find out.
Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it, and now helps other agencies do the same. Part of her secret is her laser-focus on caregiver experience and culture, starting with the moment they apply. Come here both sides of the story as we interview Kristin alongside her lead care professional, Stephanie Coursey. In this episode we discuss their Tik Tok account: you can find it at @ihcofwashington on Tik Tok.
Kristin Beckholt is a home care success story—an RN who started her own agency, scaled it, and now helps other agencies do the same. Part of her secret is her laser-focus on caregiver experience and culture, starting with the moment they apply. Come here both sides of the story as we interview Kristin alongside her lead care professional, Stephanie Coursey. Click the blue link on the left side of the screen to register.
In part 2 of our series with MissionCare Collective, we’re here to talk about their Workforce Study, the seven caregiver personas it highlights, and the very specific way this information can help you upgrade your recruitment strategy.
New data from MissionCare Collective paints a detailed picture of the parts of home care people that are tough to talk about—everything from racist requests by clients to caregivers being 3x more likely to experience anxiety and depression than the overall US population. Maggie Keen, VP of MissionCare Collective, is here to explain these findings and share ways that home care agencies can navigate the challenges that no one likes to talk about.
Whether you plan to eventually sell, want to exit daily operations, or just want to get a good night's sleep now and then, you'll need to build up processes and leaders who can keep your agency going without you. Andrea Cohen, founder of Houseworks and HCAOA board member, is here to talk about how she successfully did it.
How much should you pay a marketer? How much should you put into community advertising? How about online leads? Google ads? With all these decisions, it can be tough to decide where to put your marketing dollars. In part 2 of our series with the marketing experts from corecubed, we'll discuss how to go about making these decisions.
"Marketing" is a broad term in home care that includes everything from community networking to web design to Google Ads. Every agency owner faces the decision of what to do themselves, what to hire an employee to do, and what to outsource completely to a contractor. The marketing experts from corecubed are here to talk about how to make these decisions.
Social media can be a core element of your marketing and recruitment success, or it can be a discouraging time suck that yields little or nothing to show. In this episode we go platform-by-platform and channel-by-channel to talk about which ones you should be on and which ones aren't worth your time. Spoiler: some of the big ones aren't worth it.
The episode for people who have repeatedly been told they need to be using video to market their home care agency, but don't know where to start.
Jesse Walters sees scaling home care agencies as a repeatable, predictable process if you understand the science behind it. Join us as we mine his knowledge from his time in executive leadership at TheKey and now as CEO of Hillendale Home Care.
Culture is like a garden—something is going to grow whether you like it or not. It's your choice whether what grows is weeds or flowers. Join us as Aaron Stapleton, longtime home care leader and CEO, breaks down his experiences and strategies for intentionally creating a great organizational culture.
Online lead sites can be expensive, and it's no use getting leads if you aren't converting them. Since these leads are typically sold to multiple agencies at once, it's a race to contact them first and it's all too easy for them to fall between the cracks. We're bringing on the experts from A Place For Mom to talk about the best ways you can convert more leads to clients.
Very few home care agencies succeed without at least some amount of online marketing in their mix. We're bringing on the experts from A Place For Mom to talk about the strategies you should know if you want to make the most of the dollars you're putting into online lead sites and other digital marketing.
Third-party billing is one of the most technical, opaque topics in home care—yet it's a critical part of business growth for thousands of agencies. We've found one of the industry's leading experts on how the various types of third-party billing work and he's giving a masterclass on moving into Medicaid billing, long-term care insurance, Medicare Advantage, and more. Click the blue button on the left side of your screen to register for the class.
Sandi McCann founded, grew, and sold a successful home care agency in Colorado (continuing to work with the new owners), then took a leadership position on the HCAOA board while becoming a consultant. Much of her success can be attributed to approaches to caregiver retention. Recently, she's turned her attention to applied positive psychology and combined her learning with her past experiences to create a caregiver onboarding rooted in evidence-based theories about emotional health and positive reinforcement. Join us as she breaks it down and gives you actionable strategies to use in your own agency.
The HCP Benchmark Report, formerly the Home Care Benchmarking Study, is a 200-page report on operational benchmarks and trends for home care agencies. We're here to give you what you need to know from this year's edition in 60 minutes.
How much should you be paying, how much should you be taking in compensation as the owner, and how should you go about setting pay scales? In this special episode with a panel of experts from the Home Care Association of America, we discuss all these questions and more.
A topic so important it merits a very nontraditional episode. We're bringing on Romi Gubes, CEO of Sensi.ai, to talk about why she feels so strongly that home care needs the help of artificial intelligence that she founded a company to make it happen.
Part two of our deepest of deep dives into scheduling with the scheduling master himself, Brett Ringold of A Long Term Companion. This episode was produced by KaneCast.
If scheduling is like a Rubik's Cube, Brett Ringold is like that guy you knew in college who could solve it behind his back. Come learn his secrets to optimize this very key part of your operations.
Very few home care companies reach their full potential on private pay alone. Join us as Greg Bean of Paradigm demystifies the process of growing your company on multiple payer sources. Click the blue button on the left side of your screen to register for the class.
VA billing is one of the most technical, opaque topics in home care—yet it's a critical part of business growth for thousands of agencies. We've found one of the industry's leading experts on how VA billing works and making him tell us everything he knows.
After several years of near-stagnant growth, three things happened that helped Tim Smith double his agency's revenue multiple years in a row. We talk about what those are and what he learned from the experience that you can apply in your own agency. This episode was produced by KaneCast.
How do you look for signals that your expenses are getting out of line? How can you put processes in place to avoid this? And just where'd all the money go, anyway? Tim Smith, finance guru among home care owners, sounds off.
Every home care owner asks themselves whether to go independent or be part of a franchise. The answer depends. Michelle Cone, SVP at HomeWell, explains.
Michelle Cone, SVP of HomeWell says you can turn one client into $1M in revenue over time. Here's how.
Come learn how to protect your agency, cut down on insurance cost, and ask every insurance question you've ever wanted to ask to a guy who's one of the leading insurance experts in home care.
It's your second-largest expense. Learn everything you need to keep it as low as possible.
As CEO of a rapidly-growing home care agency and president of the Home Care Association of America board, Jeff Wiberg has a unique combination of on-the-ground insights and high-level vision. His agency has been used as a case study of caregiver retention; here are his methods.
In summer 2021, the CEO of Family Resource Home Care called an emergency meeting to address their rapidly dwindling hiring pool. The strategies they chose became a case study in how to hire competitively when recruitment feels impossible.
In Recruitment 101, we covered Rachel's approach to creating a holistic recruitment strategy. In Recruitment 102, we dive into the most-used recruitment channel: Indeed. Come ready to learn everything about winning on Indeed, from setting budget to writing your ads.
Rachel Gartner started off as a recruiter for a home care agency. Her methods were so successful that within two years, she was running her own company handling recruitment for home care agencies nationally. Come learn about these methods.
Debbie Miller has written a book, figuratively and probably literally, on how home care agencies should go about building referral partnerships. In this episode, she'll break down what the first three visits should look like (in minute detail) to maximize likelihood of success.
Debbie Miller built two multi-million dollar companies on the back of rock-solid referral marketing. Here's how she did it.
Take a not-strictly-tax-related-deep-dive with us as Mark Johnson, who's worked with dozens of home care agencies to help them not only minimize taxes but also build profitability, discusses the financial practices and strategies that work.
Every year, too many home care agency owners—especially new owners—are slammed by taxes and legislation they had no idea about it. Come learn how to not be one of them.
A home care agency can have good caregivers, great staff, plenty of clients, and still fail if they don't manage their financials correctly. Come learn what NOT to do.
Jennifer Ramos managed and sold three different home care agencies before turning her attention to helping other people do the same. Come ready to learn all the things nobody ever told you about building a solid financial foundation for your home care agency.
Julio Briones is the guy home care agencies call in to fix things when all else fails. According to Julio, there are three critical decisions up front that most new agencies get wrong. (Hint: your office location matters more than you think, and there's a very specific reason.) Get your note pad and come ready to learn from others' mistakes.
Starting a home care agency is never for the faint of heart, but it doesn't need to be as difficult as it sometimes is. Here are six things most likely to sink your agency in its early stages and what you can do about them.