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Home Care U

A free education series for home care owners—because nobody went to school to learn how to run a home care agency.

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UPCOMING: How to Become A Community Pillar So That Referral Sources Come to You (Lance A. Slatton)

Rated the top local business in the state of Michigan, Enriched Life Home Care enjoys every agency's dream: their referral partners come to them. How did they do it? We're here to find out. Click the blue button on the left to register.

UPCOMING: How to Sharpen Your Recruitment Marketing With the 7 Caregiver Personas (Maggie Keen Pt. 2)

In part 2 of our series with MissionCare Collective, we’re here to talk about their Workforce Study, the seven caregiver personas it highlights, and the very specific way this information can help you upgrade your recruitment strategy. Click the blue link on the side of the screen to register.

UPCOMING: The Hidden Challenges of Running a Home Care Agency (Maggie Keen Pt. 1)

New data from MissionCare Collective paints a detailed picture of the parts of home care people that are tough to talk about—everything from racist requests by clients to caregivers being 3x more likely to experience anxiety and depression than the overall US population. Maggie Keen, VP of MissionCare Collective, is here to explain these findings and share ways that home care agencies can navigate the challenges that no one likes to talk about. Click the blue link on the side of the screen to register.

UPCOMING: How to Build An Agency That Can Grow Without You (Andrea Cohen)

Whether you plan to eventually sell, want to exit daily operations, or just want to get a good night's sleep now and then, you'll need to build up processes and leaders who can keep your agency going without you. Andrea Cohen, founder of Houseworks and HCAOA board member, is here to talk about how she successfully did it. Click the blue button on the left to register.

A Detailed Look At Building Your Marketing Budget (corecubed pt. 2)

How much should you pay a marketer? How much should you put into community advertising? How about online leads? Google ads? With all these decisions, it can be tough to decide where to put your marketing dollars. In part 2 of our series with the marketing experts from corecubed, we'll discuss how to go about making these decisions.

What Marketing Should You Handle In-House And What Should You Outsource? (corecubed pt. 1)

"Marketing" is a broad term in home care that includes everything from community networking to web design to Google Ads. Every agency owner faces the decision of what to do themselves, what to hire an employee to do, and what to outsource completely to a contractor. The marketing experts from corecubed are here to talk about how to make these decisions.

How To Decide Which Social Media Platforms To Use (Nick Bonitatibus Pt. 2)

Social media can be a core element of your marketing and recruitment success, or it can be a discouraging time suck that yields little or nothing to show. In this episode we go platform-by-platform and channel-by-channel to talk about which ones you should be on and which ones aren't worth your time. Spoiler: some of the big ones aren't worth it.

How to Make Hard-Hitting Video Marketing Content On A Tight Budget (Nick Bonitatibus Pt. 1)

The episode for people who have repeatedly been told they need to be using video to market their home care agency, but don't know where to start.

Operational Strategies to Beat Growth Plateaus (Jesse Walters)

Jesse Walters sees scaling home care agencies as a repeatable, predictable process if you understand the science behind it. Join us as we mine his knowledge from his time in executive leadership at TheKey and now as CEO of Hillendale Home Care.

How to Make Organization Culture Your Competitive Advantage (Aaron Stapleton)

Culture is like a garden—something is going to grow whether you like it or not. It's your choice whether what grows is weeds or flowers. Join us as Aaron Stapleton, longtime home care leader and CEO, breaks down his experiences and strategies for intentionally creating a great organizational culture.

How to Convert More Online Leads to Clients (A Place For Mom Pt. 2)

Online lead sites can be expensive, and it's no use getting leads if you aren't converting them. Since these leads are typically sold to multiple agencies at once, it's a race to contact them first and it's all too easy for them to fall between the cracks. We're bringing on the experts from A Place For Mom to talk about the best ways you can convert more leads to clients.

How to Maximize the Number of Online Leads You're Getting (A Place For Mom Pt. 1)

Very few home care agencies succeed without at least some amount of online marketing in their mix. We're bringing on the experts from A Place For Mom to talk about the strategies you should know if you want to make the most of the dollars you're putting into online lead sites and other digital marketing.

Demystifying the Deep Dark World of Third-Party Billing (Greg Bean Pt. 2)

Third-party billing is one of the most technical, opaque topics in home care—yet it's a critical part of business growth for thousands of agencies. We've found one of the industry's leading experts on how the various types of third-party billing work and he's giving a masterclass on moving into Medicaid billing, long-term care insurance, Medicare Advantage, and more. Click the blue button on the left side of your screen to register for the class.

The Positive-Psychology-Based Caregiver Onboarding Program Made By An Agency-Owner-Turned-Coach (Sandi McCann)

Sandi McCann founded, grew, and sold a successful home care agency in Colorado (continuing to work with the new owners), then took a leadership position on the HCAOA board while becoming a consultant. Much of her success can be attributed to approaches to caregiver retention. Recently, she's turned her attention to applied positive psychology and combined her learning with her past experiences to create a caregiver onboarding rooted in evidence-based theories about emotional health and positive reinforcement. Join us as she breaks it down and gives you actionable strategies to use in your own agency.

A Former Insider's Breakdown of the 2023 HCP Benchmark Report (Connor Kunz)

The HCP Benchmark Report, formerly the Home Care Benchmarking Study, is a 200-page report on operational benchmarks and trends for home care agencies. We're here to give you what you need to know from this year's edition in 60 minutes.

2023 Pay Trends: How to Set the Right Compensation For Yourself & Your Employees (Brett Ringold & Matt Ericksen)

How much should you be paying, how much should you be taking in compensation as the owner, and how should you go about setting pay scales? In this special episode with a panel of experts from the Home Care Association of America, we discuss all these questions and more.

How Robots Are Going to Change Your Job—And Why They Need To (Romi Gubes)

A topic so important it merits a very nontraditional episode. We're bringing on Romi Gubes, CEO of Sensi.ai, to talk about why she feels so strongly that home care needs the help of artificial intelligence that she founded a company to make it happen.

The Art and Science of Scheduling (Brett Ringold Pt. 2)

Part two of our deepest of deep dives into scheduling with the scheduling master himself, Brett Ringold of A Long Term Companion. This episode was produced by KaneCast.

All The Scheduling Optimization Strategies No One Ever Told You (Brett Ringold Pt. 1)

If scheduling is like a Rubik's Cube, Brett Ringold is like that guy you knew in college who could solve it behind his back. Come learn his secrets to optimize this very key part of your operations.

Everything You've Ever Wanted to Know About VA BIlling (Greg Bean)

VA billing is one of the most technical, opaque topics in home care—yet it's a critical part of business growth for thousands of agencies. We've found one of the industry's leading experts on how VA billing works and making him tell us everything he knows.

How an Agency in Oklahoma Hit 100% Growth in Two Years in a Row (Tim Smith Pt. 2)

After several years of near-stagnant growth, three things happened that helped Tim Smith double his agency's revenue multiple years in a row. We talk about what those are and what he learned from the experience that you can apply in your own agency. This episode was produced by KaneCast.

How to Keep Control Of Your Money (Tim Smith Pt. 1)

How do you look for signals that your expenses are getting out of line? How can you put processes in place to avoid this? And just where'd all the money go, anyway? Tim Smith, finance guru among home care owners, sounds off.

he Pros And Cons of Becoming A Franchisee (Michelle Cone Pt. 2)

Every home care owner asks themselves whether to go independent or be part of a franchise. The answer depends. Michelle Cone, SVP at HomeWell, explains.

How to Grow Your Home Care Agency Using What You Have Today (Michelle Cone Pt. 1)

Michelle Cone, SVP of HomeWell says you can turn one client into $1M in revenue over time. Here's how.

All Your Insurance Questions Answered (Gavin Studner Pt. 2)

Come learn how to protect your agency, cut down on insurance cost, and ask every insurance question you've ever wanted to ask to a guy who's one of the leading insurance experts in home care.

All Your Questions About Workers Comp Answered (Gavin Studner Pt. 1)

It's your second-largest expense. Learn everything you need to keep it as low as possible.

How To Hire and Retain Caregivers In The Age Of Job-Hopping (Jeff Wiberg Pt. 2)

As CEO of a rapidly-growing home care agency and president of the Home Care Association of America board, Jeff Wiberg has a unique combination of on-the-ground insights and high-level vision. His agency has been used as a case study of caregiver retention; here are his methods.

How To Hire When Hiring Is Tough (Jeff Wiberg Pt. 1)

In summer 2021, the CEO of Family Resource Home Care called an emergency meeting to address their rapidly dwindling hiring pool. The strategies they chose became a case study in how to hire competitively when recruitment feels impossible.

How to Beat Your Competition on Indeed (Rachel Gartner Pt. 2)

In Recruitment 101, we covered Rachel's approach to creating a holistic recruitment strategy. In Recruitment 102, we dive into the most-used recruitment channel: Indeed. Come ready to learn everything about winning on Indeed, from setting budget to writing your ads.

How To Build A Recruitment Strategy (Rachel Gartner Pt. 1)

Rachel Gartner started off as a recruiter for a home care agency. Her methods were so successful that within two years, she was running her own company handling recruitment for home care agencies nationally. Come learn about these methods.

What The First Three Visits With A New Referral Source Should Look Like (Debbie Miller Pt. 2)

Debbie Miller has written a book, figuratively and probably literally, on how home care agencies should go about building referral partnerships. In this episode, she'll break down what the first three visits should look like (in minute detail) to maximize likelihood of success.

Planning and Building Referral Pipelines (Debbie Miller Pt. 1)

Debbie Miller built two multi-million dollar companies on the back of rock-solid referral marketing. Here's how she did it.

How to Run a Profitable Home Care Agency (Mark Johnson Pt. 2)

Take a not-strictly-tax-related-deep-dive with us as Mark Johnson, who's worked with dozens of home care agencies to help them not only minimize taxes but also build profitability, discusses the financial practices and strategies that work.

What Your Home Care Agency Should Be Doing to Minimize Its Tax Burden (Mark Johnson Pt. 1)

Every year, too many home care agency owners—especially new owners—are slammed by taxes and legislation they had no idea about it. Come learn how to not be one of them.

Financial Horror Stories And How Not To Become One (Jen Ramos Pt. 2)

A home care agency can have good caregivers, great staff, plenty of clients, and still fail if they don't manage their financials correctly. Come learn what NOT to do.

The Financial Basics of Running a Home Care Agency (Jen Ramos Pt. 1)

Jennifer Ramos managed and sold three different home care agencies before turning her attention to helping other people do the same. Come ready to learn all the things nobody ever told you about building a solid financial foundation for your home care agency.

The 3 Critical Decisions Most New Agencies Get Wrong (Julio Briones Pt. 2)

Julio Briones is the guy home care agencies call in to fix things when all else fails. According to Julio, there are three critical decisions up front that most new agencies get wrong. (Hint: your office location matters more than you think, and there's a very specific reason.) Get your note pad and come ready to learn from others' mistakes.

The 6 Most Dangerous Pitfalls For New Agencies (Julio Briones Pt. 1)

Starting a home care agency is never for the faint of heart, but it doesn't need to be as difficult as it sometimes is. Here are six things most likely to sink your agency in its early stages and what you can do about them.