Home Care Owner FAQs

We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.

How can I get traction in my efforts to build referral pipelines?
Gabrielle Pumpian

Gabrielle Pumpian Chief Development Officer at Cheer Home Care; 3-time home care marketer

Sales & Marketing
Sales & Marketing
How can I make sure I’m maximizing my ROI from online lead sites like APlaceForMom.com?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Sales & Marketing
How should I decide which referral partners to work with and which to avoid?
Debbie Miller

Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing

Sales & Marketing
What are the best (and worst) talking points to use with each type of referral source?
Debbie Miller

Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing

Sales & Marketing
What are some good professional referral sources my home care agency can partner with?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Sales & Marketing
I just started my agency. How should I go about getting my first five clients?
Gregg Mazza

Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M

Sales & Marketing
How much should I pay a home care marketer?
Erica Horner

Erica Horner Home care sales consultant & project manager at corecubed

Sales & Marketing
At what point should I hire a marketer for my home care business?
Erica Horner

Erica Horner Home care sales consultant & project manager at corecubed

Sales & Marketing
How can I decide how many referral partners to work with?
Brett Ringold

Brett Ringold Vice President of A Long-Term Companion & HCAOA board member

Sales & Marketing
Are there mistakes I'm making with my website that could be hurting my ability to get new business?
Jeremy Fuller

Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert

Sales & Marketing