We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Gabrielle Pumpian Chief Development Officer at Cheer Home Care; 3-time home care marketer
Marissa Snook President/CEO of corecubed care marketing
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Erica Horner Home care sales consultant & project manager at corecubed
Erica Horner Home care sales consultant & project manager at corecubed
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
Short answer: Yes.
Here’s why:
Caregiver training is not just checking a box for compliance purposes—it’s critical skill building. You want to ensure that you’re fulfilling your company's promise to provide the highest quality care. And that means employing caregivers who are trained and qualified in the skills and knowledge to provide that care. By paying for training, you are setting the expectation that caregivers will give training their full attention and do their best work—just as you expect when they’re working in a client’s home.
With steep competition from other agencies, as well as other industries such as retail and restaurants, it’s often a struggle for home care agencies to keep candidates engaged through the onboarding process—never mind in the field! Advertising paid training in your job posting opens the doors to a wider pool of candidates and gets them engaged faster.
Once caregivers pass their initial training, boost employee retention by offering pay for their time taking advanced certifications and upskilling courses. In a survey of 1,500 caregivers, 85% said they’re more likely to stay with their current employer if offered resources to further their education. By offering caregivers financial incentives to deepen their knowledge, you increase their commitment—both to their work and to your agency.