We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Gabrielle Pumpian Chief Development Officer at Cheer Home Care; 3-time home care marketer
Marissa Snook President/CEO of corecubed care marketing
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Erica Horner Home care sales consultant & project manager at corecubed
Erica Horner Home care sales consultant & project manager at corecubed
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
The most basic answer: when you're not getting caregivers hired quickly enough.
If you can't give every caregiver a call the same day as they apply, you need to hire a recruiter. If you as an agency owner are spending hours every day on Indeed or other platforms every day, a bottleneck in recruiting will become the bottleneck for your entire agency's growth.
Caregiver recruitment is a funnel; applicants drop off at every stage, from not responding to a phone call to not showing up to an interview. While recruiting is extremely important, your time as the owner is better spent with the caregivers who do show up and do get hired. Similarly, other staff members like care coordinator or schedulers are better off to spend their time with the caregivers who show up as well.
The cutoff point that my company, Carework, uses to recommend a dedicated recruiter or recruiting service is hiring (or trying to hire) 5 caregivers per month. This takes a significant amount of time. If your agency is in a stage of growth where you only need to hire 1-2 caregivers per month (and you're satisfied with that level of growth), you may be fine to handle recruiting yourself—otherwise you need to look at bringing someone on to help.
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