We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Becki Harrington-Davis Senior Content Marketing Manager at CareAcademy
Sabrina Sattler Account Executive at Careswitch, home care agency advisor specializing in startup success and longevity
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Angelo Spinola Home health, home care and hospice chair at Polsinelli
Brian Cottone Jr. Benefits expert at VItable Health
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
If you’re asking this question, I’d like to say “congratulations” on your growth! To understand if it’s the right time to hire a marketer, you need to evaluate if you can accomplish the two MUSTs of building sustainable referral relationships, now and in the near future.
After you determine if you need a marketer, the next step is to evaluate if it’s the right time for your organization to invest in the expense of a marketer. Sure, extra help building relationships would be great; but is it in the budget for this year, or perhaps a stretch target for next year?
Let’s explore some financial indicators that it may be time to hire to a marketer:
· Annual revenue of $1.5M+ can usually absorb a full-time marketer.
· 1,000 billable hours per week is generally a good time to begin searching for the right candidate.
· Already at 2,000 billable hours per week? You may be late to the show and absorbing some opportunity cost. Consider fueling your momentum with a marketer to propel growth.
· By this time, you probably already have two full-time administrators, which should include a scheduler and either a nurse or care coordinator (some states require a nurse).
Of course, each organization is uniquely positioned and it’s important to explore all sides of each possible solution. Evaluate your priorities, goals, and your local market. Use the above indicators as suggestions as you analyze your unique situation.
When you do hire a marketer, reduce their risk of turnover and get them started on a path to success with a robust plan for training.
For more information about why it makes sense to train your new marketer by experts in home care sales, check out this blog.