We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Gabrielle Pumpian Chief Development Officer at Cheer Home Care; 3-time home care marketer
Marissa Snook President/CEO of corecubed care marketing
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Erica Horner Home care sales consultant & project manager at corecubed
Erica Horner Home care sales consultant & project manager at corecubed
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
If you’re asking this question, I’d like to say “congratulations” on your growth! To understand if it’s the right time to hire a marketer, you need to evaluate if you can accomplish the two MUSTs of building sustainable referral relationships, now and in the near future.
After you determine if you need a marketer, the next step is to evaluate if it’s the right time for your organization to invest in the expense of a marketer. Sure, extra help building relationships would be great; but is it in the budget for this year, or perhaps a stretch target for next year?
Let’s explore some financial indicators that it may be time to hire to a marketer:
· Annual revenue of $1.5M+ can usually absorb a full-time marketer.
· 1,000 billable hours per week is generally a good time to begin searching for the right candidate.
· Already at 2,000 billable hours per week? You may be late to the show and absorbing some opportunity cost. Consider fueling your momentum with a marketer to propel growth.
· By this time, you probably already have two full-time administrators, which should include a scheduler and either a nurse or care coordinator (some states require a nurse).
Of course, each organization is uniquely positioned and it’s important to explore all sides of each possible solution. Evaluate your priorities, goals, and your local market. Use the above indicators as suggestions as you analyze your unique situation.
When you do hire a marketer, reduce their risk of turnover and get them started on a path to success with a robust plan for training.
For more information about why it makes sense to train your new marketer by experts in home care sales, check out this blog.