We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Becki Harrington-Davis Senior Content Marketing Manager at CareAcademy
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Adam Corcoran Director of Business Development at Golden Care, owner of Home Care Flyers, helped build a multimillion dollar agency from the ground up
Greg Coopman President at SeniorCareCX
Miriam Allred Head of Partnerships @Careswitch, former host of Vision: The Home Care Leaders Podcast
If you’re asking this question, I’d like to say “congratulations” on your growth! To understand if it’s the right time to hire a marketer, you need to evaluate if you can accomplish the two MUSTs of building sustainable referral relationships, now and in the near future.
After you determine if you need a marketer, the next step is to evaluate if it’s the right time for your organization to invest in the expense of a marketer. Sure, extra help building relationships would be great; but is it in the budget for this year, or perhaps a stretch target for next year?
Let’s explore some financial indicators that it may be time to hire to a marketer:
· Annual revenue of $1.5M+ can usually absorb a full-time marketer.
· 1,000 billable hours per week is generally a good time to begin searching for the right candidate.
· Already at 2,000 billable hours per week? You may be late to the show and absorbing some opportunity cost. Consider fueling your momentum with a marketer to propel growth.
· By this time, you probably already have two full-time administrators, which should include a scheduler and either a nurse or care coordinator (some states require a nurse).
Of course, each organization is uniquely positioned and it’s important to explore all sides of each possible solution. Evaluate your priorities, goals, and your local market. Use the above indicators as suggestions as you analyze your unique situation.
When you do hire a marketer, reduce their risk of turnover and get them started on a path to success with a robust plan for training.
For more information about why it makes sense to train your new marketer by experts in home care sales, check out this blog.