Home Care Owner FAQs

We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.

How can I get traction in my efforts to build referral pipelines?
Gabrielle Pumpian

Gabrielle Pumpian Chief Development Officer at Cheer Home Care; 3-time home care marketer

Sales & Marketing
Sales & Marketing
How can I implement performance-based compensation in my home care agency?
Ilya Vakhutinsky

Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate

FinancesRecruitment & Retention
How can I make sure I’m maximizing my ROI from online lead sites like APlaceForMom.com?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Sales & Marketing
What are some ways I can improve the scheduling processes in my agency?
Brett Ringold

Brett Ringold Vice President of A Long-Term Companion & HCAOA board member

Care Operations
What should a good caregiver retention program look like?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Recruitment & Retention
How much should I pay the office staff in my home care agency?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Finances
What should the ideal caregiver hiring process look like?
Jeff Wiberg

Jeff Wiberg President of the Home Care Association of America board and CEO of Family Resource Home Care

Recruitment & Retention
How much do home care agency owners earn?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

LeadershipFinances
How should I decide which referral partners to work with and which to avoid?
Debbie Miller

Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing

Sales & Marketing
What are the best (and worst) talking points to use with each type of referral source?
Debbie Miller

Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing

Sales & Marketing
What roles should I hire for in my home care agency's office staff and when should I hire them?
Brett Ringold

Brett Ringold Vice President of A Long-Term Companion & HCAOA board member

Leadership
What can I do to make sure my home care agency's Google My Business Profile is top-notch?
Jason Chagnon

Jason Chagnon CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses

What are some good professional referral sources my home care agency can partner with?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Sales & Marketing
Should I pay my caregivers for time spent on training if I'm not legally required to?
Becki Harrington-Davis

Becki Harrington-Davis Senior Content Marketing Manager at CareAcademy

LegalCare Operations
How can I avoid payroll-related lawsuits and make sure my home care agency is on the up-and-up?
Sabrina Sattler

Sabrina Sattler Account Executive at Careswitch, home care agency advisor specializing in startup success and longevity

Legal
Can I pay my caregivers as 1099 contractors or do they need to be W-2 employees?
Ilya Vakhutinsky

Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate

Legal
Where can I get a sample template for a caregiver job ad that will help my agency stand out to applicants?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Job Ad TemplatesRecruitment & Retention
When is it time to hire a recruiter for my home care agency?
Rachel Gartner

Rachel Gartner Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)

Recruitment & Retention
I just started my agency. How should I go about getting my first five clients?
Gregg Mazza

Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M

Sales & Marketing
What should a good job ad look like for a home care marketer?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Job Ad Templates
Where can I get a good job description template for a Director of Operations at my home care agency?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Job Ad Templates
What should a good job ad for a home care coordinator/scheduler look like?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Job Ad Templates
Are there any financial statements I might not be using that would give me a leg up in my home care agency's financial health?
Jennifer Ramos

Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting

Finances
Are there any value-adds home care owners overlook that can help maximize the value of their agency?
Jennifer Ramos

Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting

Finances
How do I know if I should fire a client?
Brett Ringold

Brett Ringold Vice President of A Long-Term Companion & HCAOA board member

Care Operations
How much should I pay a home care marketer?
Erica Horner

Erica Horner Home care sales consultant & project manager at corecubed

Sales & Marketing
At what point should I hire a marketer for my home care business?
Erica Horner

Erica Horner Home care sales consultant & project manager at corecubed

Sales & Marketing
How can I decide how many referral partners to work with?
Brett Ringold

Brett Ringold Vice President of A Long-Term Companion & HCAOA board member

Sales & Marketing
What’s the biggest mistake home care owners make when preparing to sell an agency?
Jennifer Ramos

Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting

FinancesLegal
Should I apply for Employee Retention Credits and how do I know if my home care agency qualifies?
Angelo Spinola

Angelo Spinola Home health, home care and hospice chair at Polsinelli

LegalFinances
What are the most important things a home care agency owner should be thinking about now if they want to sell in five years?
Jennifer Ramos

Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting

Finances
What's the best way to tell our clients that we're increasing our rates?
Adam Corcoran

Adam Corcoran Director of Business Development at Golden Care, owner of Home Care Flyers, helped build a multimillion dollar agency from the ground up

FinancesCare Operations
If there's an economic recession this year, how will that impact my home care agency?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Finances
What's a good profit margin for a home care agency and how big a cut should I take as the owner?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

FinancesLeadership
How much does it cost to start a home care agency?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Finances
What should be included in a new client assessment?
Miriam Allred

Miriam Allred Head of Partnerships @Careswitch, former host of Vision: The Home Care Leaders Podcast

Care Operations
What are the essential steps to starting a home care agency?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

FinancesLegal
Are there mistakes I'm making with my website that could be hurting my ability to get new business?
Jeremy Fuller

Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert

Sales & Marketing
Is there a spreadsheet I can download to easily calculate how much I need to charge to break even?
Julio Briones

Julio Briones Home care consultant specializing in helping 7-figure home care agencies grow

Finances
I want to contribute an FAQ response to this page. What are the guidelines?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Request/Contribute
I have a question I'd like to get answered. How do I submit it?
Connor Kunz

Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years

Request/Contribute