Home Care Owner FAQs
We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Marissa Snook President/CEO of corecubed care marketing
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeff Wiberg President of the Home Care Association of America board and CEO of Family Resource Home Care
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Mark Johnson EA specializing in home care agencies
Jason Chagnon CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Becki Harrington-Davis Senior Content Marketing Manager at CareAcademy
Sabrina Sattler Account Executive at Careswitch, home care agency advisor specializing in startup success and longevity
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Rachel Gartner Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Erica Horner Home care sales consultant & project manager at corecubed
Erica Horner Home care sales consultant & project manager at corecubed
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Angelo Spinola Home health, home care and hospice chair at Polsinelli
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Adam Corcoran Director of Business Development at Golden Care, owner of Home Care Flyers, helped build a multimillion dollar agency from the ground up
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Greg Coopman President at SeniorCareCX
Miriam Allred Head of Partnerships @Careswitch, former host of Vision: The Home Care Leaders Podcast
Brian Cottone Jr. Benefits expert at VItable Health
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
Julio Briones Home care consultant specializing in helping 7-figure home care agencies grow
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
I want to contribute an FAQ response to this page. What are the guidelines?
We welcome contributions from all corners of the industry - but we do have high standards.
There's a lot of content online about how to run a home care agency, but too much of it is vague, generalized, and just generally watered-down. We get it—rarely does one piece of advice apply equally to every home care agency, so it's safer to speak in general principles.
However, we'd rather err on the side of providing really specific advice, even if it puts the responsibility on agencies to use judgment in applying it. Our mission with Home Care FAQs is to provide more specific, actionable, and prescriptive content than is generally available online.
A few guidelines:
1. Credibility is important. You should have experience and success running a home care agency or else another type of valuable credential that brings authority to the subject you're addressing. Don't have a lot of qualifications but have one weird past experience that gives you very rare insight into one very specific area? Great! We'd love to get your knowledge.
2. FAQs can be as long or short as you want. There's no length requirement whatsoever; write a sentence or a novel as long as it brings a specific, actionable response to a tough question.
3. Ask us for an FAQ to address or pitch an idea to us. Try to address the real headache-bringers. For example, "How can I market my home care business better?" is an ongoing question for home care owners, but a more suitable one for this page might be "What should I be doing each time I visit a referral source so I don't wear out my welcome?"
4. Wherever possible, use numbers and benchmarks. For example, one of our FAQs addresses how much to pay a home care marketer. Erica Horner, who answered the question, could easily have kept it universally applicable (and vanilla) by sticking to principles like "Make sure their incentives are aligned with business growth." Instead, she provided a highly specific, valuable guide with various different percentage-based incentives. Home care owners have loved it.
You might notice a few of our FAQs don't stick to these perfectly. We're continually raising the bar as we go.
When your response is published, we'll distribute to our audience and partnership network over the following weeks. We also ask any contributing partner to distribute the link to their network as appropriate.
Home Care FAQs has been around since May 2022 and already gets thousand of unique visitors each month, with more than 100% growth in readership month-over-month. If you're confident in following the above guidelines, we'd love to add your expertise to the shared pool of knowledge we're building.
To learn more about submitting an FAQ response, email Miriam Allred—miriam@careswitch.com.