Home Care Owner FAQs
We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Marissa Snook President/CEO of corecubed care marketing
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeff Wiberg President of the Home Care Association of America board and CEO of Family Resource Home Care
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Mark Johnson EA specializing in home care agencies
Jason Chagnon CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Becki Harrington-Davis Senior Content Marketing Manager at CareAcademy
Sabrina Sattler Account Executive at Careswitch, home care agency advisor specializing in startup success and longevity
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Rachel Gartner Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Erica Horner Home care sales consultant & project manager at corecubed
Erica Horner Home care sales consultant & project manager at corecubed
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Angelo Spinola Home health, home care and hospice chair at Polsinelli
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Adam Corcoran Director of Business Development at Golden Care, owner of Home Care Flyers, helped build a multimillion dollar agency from the ground up
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Greg Coopman President at SeniorCareCX
Miriam Allred Head of Partnerships @Careswitch, former host of Vision: The Home Care Leaders Podcast
Brian Cottone Jr. Benefits expert at VItable Health
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
Julio Briones Home care consultant specializing in helping 7-figure home care agencies grow
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Where can I get a sample template for a caregiver job ad that will help my agency stand out to applicants?
Right here.
There are a couple common mistakes home care agencies make when they're writing their caregiver job ads: they make it too much about the agency's needs instead of speaking to what the applicant wants, and they often use long bulleted lists of qualifications and responsibilities that no one actually reads. This description is shorter, to the point, and makes sure to focus on what's in it for the caregivers.
You'll notice it also doesn't require experience. In today's day and age, you're shooting yourself in the foot if you force your caregivers to have prior experience or arbitrarily require certifications that you could help them get in a few nights of training. There aren't enough caregivers out there for you to require a set level of experience across the board; instead, find the right people with the right attitude and focus on giving them what they need to succeed.
You'll also notice it says Start Immediately, which sounds tricky since it requires no experience; the advantage of providing a little more training up front is that you can start them getting paid immediately for training time, even if you don't have a shift ready for a few days. It costs money to do this, but often less money that it would take to hire a replacement if you take too long and the candidate goes to work somewhere else.
You're welcome to use this template in any way; I certainly recommend that you take it with a grain of salt and adapt it to the individual needs and circumstances of your agency. You can copy and paste the text below or click here to download it as a Word document.
Caregiver Job Ad Template
Headline: [SHIFT] Caregiver Needed ($X/Hr, Training Provided, Start Immediately)
As you know if you’ve already worked as a caregiver, caregiving can be a demanding job that requires compassion, patience, and sometimes the willingness to work nights or weekends. However, it’s one of the most important jobs in society, and here at [AGENCY NAME] we treat our caregivers accordingly. We take care of our caregivers the way we want them to take care of our clients.
If you work with [AGENCY NAME], we’ll make sure you have fair pay, all the training you need, a supervisor who will always have your back, and the best schedule/hours we can.
Responsibilities:
- Helping clients, typically seniors or people with disabilities, live a rewarding daily life
- Assisting clients with basic daily tasks, including meal preparation, light housekeeping, hygiene, and errands
- Being a pleasant, engaging, and supportive companion
- Being attentive to clients’ needs and alerting necessary parties if there is a safety or health risk
What you need to be successful:
- A strong work ethic and willingness to learn quickly
- Compassion for and interest in people from all walks of life
- Dependability and integrity
- Experience as a caregiver helpful but not required—we can train you
- Physical ability to complete the demand of the job
- [ANY CERTIFICATIONS OR LICENSES THAT YOU ARE UNABLE TO HELP THEM EARN DURING TRAINING/ORIENTATION]