Home Care Owner FAQs
We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Marissa Snook President/CEO of corecubed care marketing
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeff Wiberg President of the Home Care Association of America board and CEO of Family Resource Home Care
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Mark Johnson EA specializing in home care agencies
Jason Chagnon CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Becki Harrington-Davis Senior Content Marketing Manager at CareAcademy
Sabrina Sattler Account Executive at Careswitch, home care agency advisor specializing in startup success and longevity
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Rachel Gartner Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Erica Horner Home care sales consultant & project manager at corecubed
Erica Horner Home care sales consultant & project manager at corecubed
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Angelo Spinola Home health, home care and hospice chair at Polsinelli
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Adam Corcoran Director of Business Development at Golden Care, owner of Home Care Flyers, helped build a multimillion dollar agency from the ground up
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Greg Coopman President at SeniorCareCX
Miriam Allred Head of Partnerships @Careswitch, former host of Vision: The Home Care Leaders Podcast
Brian Cottone Jr. Benefits expert at VItable Health
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
Julio Briones Home care consultant specializing in helping 7-figure home care agencies grow
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
How much should I pay the office staff in my home care agency?
While the circumstances of every agency are different, we've put together the most in-depth guide we're aware of—anywhere—to how much other agencies are paying and how this affects how much you should be paying.
Breakdown of office staff roles
First, a quick note on roles/job titles. While the division of roles might look slightly different in every home care agency, the org chart will generally include some or all of these roles:
1. Owner (may be active or non-active)
2. Non-owner executives
3. Admin (billing, reception. etc.)
4. Scheduling/care coordinator
5. HR/Recruitment
6. Sales/marketing
7. Field supervisors
8. Clinicians (may or may not be the same as field supervisors)
This are the roles we'll be providing compensation data for and generally speaking to.
A quick note on our data
The data you'll see is from the Home Care Compensation Report, a study we're running in coordination with the Home Care Association of America.
If you want more complete pay data that's filterable by agency size and state, just submit your own data (takes 5 minutes), after which you'll be emailed a link to view the live dashboard.
As of this writing, our study included 528 agencies from around the country.
Note: the far right column represents the percentage of respondents overall that reported employing someone in a given role and paying them in the designated way (salary vs. hourly, etc.). This can be useful in distinguishing whether more agencies pay a given role in wages or salary, as well as how many are paying additional bonuses or other performance-based compensation.
HR/Recruiter compensation
The average recruiter for a home care agency is earning about $50,000 annually.
Field Supervisor compensation
The average field supervisor in a home care agency is earning about $59,000 annually.
Admin (billing/reception) compensation
The average admin team member in a home care agency is earning about $49,000 annually.
Non-owner executive compensation
The average non-owner executive in a home care agency is earning between $75-80k annually, usually in salary.
This can be a tough job ad to write, so we've written a template here that you can steal.
Sales/marketing rep compensation
The average marketer in a home care agency is earning about $60,000 as a base with commission that averages between $10-20k. Since marketer compensation can be its own beast, see our full guide to marketer compensation here.
If you need a good job ad template for a home care marketer, here's one you can steal.
Scheduler/Care coordinator compensation
The typical scheduler or care coordinator in a home care agency is making about $49,000 a year, typically paid out as hourly wages.
If you need a good job at template for a scheduler, here's one you can steal.
Clinician compensation
The average clinician in a home care agency is making around $42 an hour.
Untapped pay strategies: performance-based compensation
We strongly recommend implementing performance-based compensation for admin staff, as this can be an excellent way to get your staff aligned around the most important goals and increase the competitiveness of their compensation without breaking the bank.
Note the relatively small percentages of agencies paying performance-base compensation to each of these roles:
Stay tuned for an upcoming guide on implementing performance-based pay in your agency, but for now, check out this webinar we did with the HCAOA about it. The relevant section begins at 17:45.
Additional resources
If you're answering the tough questions about how to hire, when to hire them, and how much to pay them, these resources will be helpful for you too:
- What roles should you hire for and when should you hire them?
- Home Care U: the home care management education you never got in school