Home Care Owner FAQs
We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Jeff Wiberg President of the Home Care Association of America board and CEO of Family Resource Home Care
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Brett Ringold Vice President of A Long-Term Companion
Mark Johnson EA specializing in home care agencies
Jason Chagnon CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Becki Harrington-Davis Senior Content Marketing Manager at CareAcademy
Sabrina Sattler Account Executive at Careswitch, home care agency advisor specializing in startup success and longevity
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Rachel Gartner Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Brett Ringold Vice President of A Long-Term Companion
Erica Horner Home care sales consultant & project manager at corecubed
Erica Horner Home care sales consultant & project manager at corecubed
Brett Ringold Vice President of A Long-Term Companion
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Angelo Spinola Home health, home care and hospice chair at Polsinelli
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Adam Corcoran Director of Business Development at Golden Care, owner of Home Care Flyers, helped build a multimillion dollar agency from the ground up
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Greg Coopman President at SeniorCareCX
Miriam Allred Head of Partnerships @Careswitch, former host of Vision: The Home Care Leaders Podcast
Brian Cottone Jr. Benefits expert at VItable Health
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
Julio Briones Home care consultant specializing in helping 7-figure home care agencies grow
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
At what point should I hire a marketer for my home care business?
If you’re asking this question, I’d like to say “congratulations” on your growth! To understand if it’s the right time to hire a marketer, you need to evaluate if you can accomplish the two MUSTs of building sustainable referral relationships, now and in the near future.
The Two Musts
- Strengthening Existing Relationships. Consider if you are able to adequately nurture existing referral relationships. Sure, at this point you’ve probably developed some dependable referral sources who send a somewhat steady stream of new clients your way. But keep in mind that this is a competitive industry; your competitors are knocking on the same doors as you. Don’t take your current referral sources for granted; they require ongoing communication and continued nurturing. If you aren’t able to invest time in strengthening these relationships yourself, it’s time to hire a marketer.
- Plant Seeds for New Relationships. Don’t kid yourself; revenue streams do not come with a high degree of reliability. There is a natural ebb and flow to business. Unforeseen circumstances can dry up existing revenue streams, leaving you with not enough fruit to harvest. Looking out for new target opportunities is always a good idea. To mitigate your risk, plant seeds – identify new targets to add to your sales plan and begin fostering new relationships. If you cannot invest the time needed to research potential referral sources and execute a thoughtful sales plan, then it’s time to hire a marketer.
Practical Indicators
After you determine if you need a marketer, the next step is to evaluate if it’s the right time for your organization to invest in the expense of a marketer. Sure, extra help building relationships would be great; but is it in the budget for this year, or perhaps a stretch target for next year?
Let’s explore some financial indicators that it may be time to hire to a marketer:
· Annual revenue of $1.5M+ can usually absorb a full-time marketer.
· 1,000 billable hours per week is generally a good time to begin searching for the right candidate.
· Already at 2,000 billable hours per week? You may be late to the show and absorbing some opportunity cost. Consider fueling your momentum with a marketer to propel growth.
· By this time, you probably already have two full-time administrators, which should include a scheduler and either a nurse or care coordinator (some states require a nurse).
Of course, each organization is uniquely positioned and it’s important to explore all sides of each possible solution. Evaluate your priorities, goals, and your local market. Use the above indicators as suggestions as you analyze your unique situation.
When you do hire a marketer, reduce their risk of turnover and get them started on a path to success with a robust plan for training.
For more information about why it makes sense to train your new marketer by experts in home care sales, check out this blog.