Home Care Owner FAQs
We've brought together a team of educators and home care experts to answer the burning questions that you and every home care owner will ask at some point.
Marissa Snook President/CEO of corecubed care marketing
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeff Wiberg President of the Home Care Association of America board and CEO of Family Resource Home Care
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Debbie Miller Former pharma sales rep who built a $10M home care company and founded 52 Weeks Marketing
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Mark Johnson EA specializing in home care agencies
Jason Chagnon CEO of Home Care Marketing Pros; digital marketing consultant to senior care businesses
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Becki Harrington-Davis Senior Content Marketing Manager at CareAcademy
Sabrina Sattler Account Executive at Careswitch, home care agency advisor specializing in startup success and longevity
Ilya Vakhutinsky Careswitch CEO, home health aide's son, Forbes 30 Under 30, caregiver advocate
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Rachel Gartner Former home care recruiter who was so successful that she founded her own recruitment firm (Carework)
Gregg Mazza Founded a home care agency, almost ran out of capital after two years, figured things out and scaled past $5M
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Erica Horner Home care sales consultant & project manager at corecubed
Erica Horner Home care sales consultant & project manager at corecubed
Brett Ringold Vice President of A Long-Term Companion & HCAOA board member
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Angelo Spinola Home health, home care and hospice chair at Polsinelli
Jennifer Ramos Managed and sold three different home care agencies; CEO of JR3 Consulting
Adam Corcoran Director of Business Development at Golden Care, owner of Home Care Flyers, helped build a multimillion dollar agency from the ground up
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Greg Coopman President at SeniorCareCX
Miriam Allred Head of Partnerships @Careswitch, former host of Vision: The Home Care Leaders Podcast
Brian Cottone Jr. Benefits expert at VItable Health
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Jeremy Fuller Managing Director of Grow Home Care Marketing; website, SEO, and digital marketing expert
Julio Briones Home care consultant specializing in helping 7-figure home care agencies grow
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
Connor Kunz VP @Careswitch, former head of education @ Home Care Pulse, scaled a service business 7 figures in 3 years
What should a good job ad look like for a home care marketer?
Below is a template you can steal.
A quick note: the specifics of role responsibilities can vary quite a bit between home care agencies, especially with marketing and sales roles.
The role of a home care "marketer" is usually that of a sales rep and community liaison who spends most of their time building partnerships with referral sources and conducting other community outreach, and we've structured this job ad with that role in mind.
However, it's not unusual for the marketer's role in to include closing with potential clients or leading out on consumer marketing efforts like Google Ads. If this is the case with your agency, make sure to adapt the job ad accordingly.
By the way, here's a great piece on when to hire a marketer for your home care agency and how to structure their compensation plan.
Copy and paste the text below or click here to download it as a Word Document.
Marketing and Sales Representative Sample Job Ad Template
Headline: Marketing and Sales Representative ($XX/Year, Uncapped Commission)
You’re an ambitious, outgoing sales professional who wants a career that will grow with them. We’re a fast-growing business that needs the right person to help us solidify our relationships in the community and create additional pipelines of referrals that drive new business.
At [AGENCY NAME], we work hard to care for our employees with the same level of care that want our caregivers to give to our clients. If you work with us, we’ll invest in you and your career to help you gain the skills you need to succeed, grow, and advance.
Responsibilities:
- Maintain and strengthen our relationships with referral partners and community organizations
- Source and build relationships with new referral partners in the community
- Own communication with partners, both in-person and via phone/email
- Be responsible for new referral leads and/or revenue growth
- Lead out on all community outreach, including participation and/or organization of events
- Assist in other sales or marketing related tasks as needed
Qualifications:
- Very strong people skills; able to carry yourself confidently in stressful situations
- A level of experience in outside sales that typically comes with at least 2-3 years of experience
- Healthcare industry experience strongly preferred but not required
- Self-driven and self-disciplined, determined to drive results without needing to be micromanaged
- Experience in event coordination a strong plus
Pay
- $XX-XX base salary depending on experience and other factors, with on-target yearly commission of $XX, uncapped
Benefits
- Add benefits here